Do I need a research team to use Voiceform?

No. Product managers use it self-serve: write the questions, pick voice or video, launch a link. Researchers can still own the discussion guide when the study is high-stakes.

How do we reach the right users?

Send it to your in-product intercept, customer list, or a panel. Filter with the same logic you already use. Voiceform is the interview layer, not a replacement for your targeting.

Can this sit next to analytics and support tickets?

Yes. Use quantitative product data to see what happened; use Voiceform to hear why. Many teams trigger a Voiceform from a drop-off, a CSAT dip, or a new feature flag.

How quickly can we iterate a study?

Change questions and launch again the same day. You are not waiting on a vendor to rewrite a discussion guide between rounds.

Product Managers

Know which features to ship — and which to ignore

Interview hundreds of users before you spend engineering time on ideas that will not move retention or revenue. Hear why they churn, what they would pay for, and where the prototype falls over.

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Research that keeps up with the roadmap

Ship, learn, and iterate with feedback loops that do not need a dedicated researcher on every question.

Feedback loops measured in hours

Drop a Voiceform after a prototype review or a release. Spoken answers come back while the sprint is still open, not after the next quarterly research slot.

Follow-ups that get specific

AI probing turns “it’s fine” into the moment in the flow that was not fine. You get something a designer can fix, not a vibe.

Evidence for prioritization

Clips and themes are easier to argue with than an anecdote from one customer call. Bring the voice of more than your power users into planning.

You're in safe hands

Trusted by industry leaders and innovators.

Base product decisions on evidence, not instinct

Validate concepts before build, catch UI issues, and map the path from signup to value.

Use Case

Concept and Prototype Testing

Learn which concepts will break out — and why

Use Case

Usability Testing

Validate ease of use with users who talk as they go

Use Case

Customer Journey Map

Track real journeys through conversations at scale

50+

Languages transcribed

1000s

Interviews in parallel

Voice + video

With AI probing on every answer

Hear it from teams like yours

Nicole Werdal

Product Marketing Manager, True Footage

“Voiceform has given us clarity on the trajectory of our product and making sure that we are creating a valuable product that hopefully will be resonated and popular with home buyers and home sellers. I think before we were doing a lot of guesswork and just thinking what people would want, but now it's really helpful to have firm data to make educated decisions.”

Martin Gomez

COO, WingAI Technologies

“In terms of revenue, I could say with confidence that we’ve saved upwards of $100,000USD during the last six months [with Voiceform]. We’ve been able to understand our customers, if they’re happy right away, if they are subtly unsatisfied, [and in need of more support.]”

Questions

See Voiceform on a study like this

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