Language you can brief from
Positioning and product copy get better when they start from how customers actually speak — not how the category deck speaks.
Audience Research
Learn how your audience thinks, feels, and talks
Go deeper than a persona slide. Interview the market in their own words to understand needs, language, and the jobs they are actually trying to get done.
Market and audience understanding that stays current
Hear the words people use, the trade-offs they make, and how that shifts across segments and over time.
Segments with a pulse
Run the same guide across audiences. Compare themes so “segment” means a different story, not only a different row in a crosstab.
A sample size qual rarely gets
Asynchronous voice means you can hear hundreds of people, not eight in a facility. Patterns hold up in the meeting.
You're in safe hands
Trusted by industry leaders and innovators.
Know who you are for — in their words
Insights teams, agencies, and researchers who need the market, not a vibe.
50+
Languages transcribed
1000s
Interviews in parallel
Voice + video
With AI probing on every answer
Hear it from teams like yours
AS
Alejandro Salinas
NLP Research Fellow, Stanford Lift Lab
“In a matter of hours, we deployed to hundreds of participants and collected over 700 interviews - a dataset at a scale that was simply unprecedented for this kind of benchmark.”
HM
Harley Mckee
Business Intelligence Manager, Opinium
“Switching to Voiceform quadrupled our engagement and completion rates and significantly increased response length. We also saved lots of time not having to deal with the technical issues of video uploads.”
Questions
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